Homeseller
当渠道本身就是业务
Homeseller 是一家位于新加坡的高交易量房地产中介机构，由该国顶尖房产经纪人之一创立。整个业务运行在 WhatsApp 上：没有电子邮件，没有日历，只有与客户、经纪人和潜在客户组成的成千上万个群聊。
在你需要理解背后的业务之前，这样做都还算奏效。哪些交易卡住了？线索来自哪里？成交率是多少？在电子表格和跟不上的传统自建 CRM 之下，这些问题几乎无法回答。
Mike and Azmat from IGNOU Galaxy stepped in to fix that, not by changing how Homeseller works, but by building a system that finally fit around it.
“Nexen lets us build a CRM around the business and not the business around the CRM.”
架构
作为控制枢纽的 CRM
IGNOU Galaxy rebuilt Homeseller's operations on Nexen, with a custom data model shaped around their sales flow. Because Nexen is open and everything is accessible via API, they connected it to what the business actually needed: n8n for automated workflows (in-app workflows were not available at that time), Grafana for live dashboards fed from Nexen, and a custom AI layer to parse and extract structured insights from more than 2,000 WhatsApp messages a day.
Homeseller 保留了他们的习惯。WhatsApp 仍然是 WhatsApp。变化在于，这些对话中流动的一切如今都会落到一个结构化系统中，被跟踪、被分类，并实时可见。
“Nexen is the heart of the system. Everything branches from it.”
结果
每月节省 150 小时
每月大约节省 150 小时的手工操作时间。为企业所有者提供实时指标。在不增加运营人手的前提下做好增长准备。团队可以回答过去需要几天时间才能拼凑出来的问题。
The full rollout landed in July 2025. Since then, IGNOU Galaxy built a Smart Assistant on top of the system, nudging agents with tasks, reminders, and on-demand market analysis. Some agents never open Twenty directly, yet they are powered by it, outperforming peers on manual processes alone. By Q1 2026, Homeseller had recorded its best sales quarter ever.
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